About Us - AnitraGlow
Our Story

More Than a Brand,
It's a Feeling

Hello! We're AnitraGlow, your trusted companion in self-care and home care, based right here in London. We started with a simple idea: everyone deserves access to quality products that make them feel good in their own skin and their own space. Our Story AnitraGlow began in a small London apartment, where our founder noticed a gap in the market for affordable, high-quality self-care and home care products that actually worked. Frustrated with overpriced items and confusing ingredients lists, she decided to create something better. What started as a passion project has grown into a beloved brand serving customers across the globe. Our Philosophy We believe that self-care isn't selfish—it's essential. And that caring for your home is an extension of caring for yourself. Our products are carefully curated to bring a little bit of glow into your everyday routine, whether you're winding down after a long day or starting your morning with intention. What We Do From skincare that makes you feel radiant to home essentials that transform your space, we're here to provide products that combine quality, affordability, and joy. We work directly with trusted manufacturers to ensure every item meets our high standards for ingredients, effectiveness, and ethical production. Our Commitment Quality First: Every product undergoes rigorous testing Transparent Ingredients: We tell you exactly what's in our products Sustainable Practices: We're continuously improving our packaging and sourcing Customer Happiness: Your satisfaction is our top priority Our Team We're a small but mighty team of self-care enthusiasts, skincare nerds, and home organization geeks who truly believe in what we do. Every order is packed with care by our London-based team, who take pride in sending a little bit of glow to your doorstep. Join Our Community When you shop with AnitraGlow, you're not just buying a product—you're joining a community of people who believe in taking care of themselves and their spaces. Follow along on our journey, share your experiences, and let's glow together. Thank you for choosing AnitraGlow. We're so glad you're here.

2019
Year We Began
50K+
Happy Customers
40+
Countries Served
200+
Curated Products

Our Journey

2022

A London Flat Dream

It all began in a small London apartment. Our founder, tired of overpriced self-care products and confusing ingredients, started creating simple, effective formulations for friends and family.

2023

First Online Store

What started as a passion project became a small online shop. Our first 100 customers were mostly locals who loved our honest approach to self-care and home essentials.

2024

Growing Community

Word spread, and we started shipping across the UK. Our team grew from one to five, and we moved into our first proper workspace in East London.

2025

Going Global

We expanded internationally, serving customers in over 40 countries. Launched our Home Care line, completing our vision of holistic self and home care.

2026

Today & Beyond

Now a team of 15 passionate individuals, we're constantly innovating while staying true to our core values: quality, transparency, and genuine care.

Our Values

Authentic Quality

We never compromise on ingredients or effectiveness. If we wouldn't use it ourselves, we won't sell it to you.

💝

Real Connections

We're not a faceless corporation. Every email is read by a real person who genuinely cares about your experience.

🌱

Sustainable Growth

We're committed to reducing our environmental impact through responsible sourcing and eco-friendly packaging.

Meet Our Family

A

Anita Dehrooye

Founder & CEO

Started it all from her London kitchen. Passionate about making self-care accessible.

S

Alexa Dehrooye

Product Curator

With a background in dermatology, she ensures every product meets our high standards.

J

James Chen

Operations Lead

Makes sure every order is packed with care and shipped with efficiency.

M

Maya Patel

Customer Care

The friendly voice behind our emails, always ready to help with a smile.

We believe that self-care isn't a luxury—it's a necessity. And that caring for your home is an extension of caring for yourself. Our mission is to make both accessible, enjoyable, and genuinely effective for everyone.

Join Our Community

When you choose AnitraGlow, you're not just buying a product—you're becoming part of a community that believes in taking care of ourselves and our spaces.

Ready to bring more glow into your life?